For a plumber’s website, the main goal of the design should be to convey trustworthiness and professionalism, while also providing clear and easy-to-use information for the user. Here are some elements that you may want to consider including in your design:
A clean and simple layout: Use a layout that is easy to navigate and doesn't clutter the page with too much information.
Professional images: Use high-quality images that show the plumber's team and equipment, as well as before and after photos of completed projects.